Objectives and Key Results are a way of defining your goals that makes them measurable, achievable, and practical. OKRs are goals that an individual or a team can be held accountable to. They aren’t just plucked out of thin air; they are based on data & market understanding.
It does seem obvious, but you need to be clear about reaching the goal. Once you have got your funnel fleshed out, you should see a picture of what you need to improve.
To turn your goal into an OKR, you will add key results that plot the way to the endpoint. For example: reducing churn by X% or raising the average initial order value by Y%. Ideally, you will have around three key results per objective, & these key results should be clear, measurable milestones that’ll help you achieve the objective.
Growth Marketing Command Center OKRs - Q3